On the agenda for Monday night’s August 10th Council meeting is the revised Town of Grimsby corporate branding project, including a new logo, the familiar and long-used “Friendly by Nature” tagline, and a supporting visual system.
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Grimsby Council considered the final draft of the Envision Grimsby Official Plan (OP) on Monday night (July 13th), following public delegations, a presentation from Planning Staff and an extensive debate over future growth, building heights, infrastructure and environmental protection.
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Council was back in session on Monday night and changed the order of the agenda to move directly into the proposed new Town Branding Platform. Council first heard from the consultants, Scott Thornley + Company (STC), who were selected by the Town to help develop the new Town identity.
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On the agenda for Monday night’s (June 15th) Council meeting is the “Town of Grimsby New Brand Platform” that involves the presentation to Council and decision on a new logo, tagline/slogan, and supporting visual system for the Town.
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Council was back in session on Monday for a Special Meeting to receive the third draft of the new Official Plan. Despite the early 5:30 p.m. start, there was no shortage of in-person and written delegations, or Council debate.
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The most recent and perhaps last major revision to the Town’s Official Plan has been posted and will be presented to Council at a Special Meeting on Monday, June 1st.
Among a few of the notable policies proposed by the consultants and Town Staff in the draft:
- Building heights of up to 12 storeys in the Downtown District.
- Removal of the Grimsby Beach Secondary Plan and replacement with “Area Specific Policies.”
- Residential neighbourhoods expected to accommodate intensification through ARUs and “modest low-rise development.”
- More density, with more flexibility to reduce or replace on-site parking.
- Certain planning procedures may shift toward less public notification, less public input, and less direct Council oversight.
The new Official Plan, once finalized, will shape how Grimsby grows until 2051. You can read the draft plan at: https://www.letstalkgrimsby.ca/…/172425/documents/169510
The Special Meeting of Council on Monday will start at 5:30 PM in Council Chambers at Town Hall and is open to the public. If you want to delegate on the matter, submit your request before 5:30 PM on Sunday at: https://eforms.grimsby.ca/Delegation-request-form
If you want to get your comments on the public record, you can email them to: grimsbyop@grimsby.ca
For more information about the Official Plan process, visit: https://www.letstalkgrimsby.ca/officialplan
After a very passionate and deep debate between Members of Council on “The Woolverton” proposal, Council approved the project in a 5-4 vote on Monday night. Here is a quick wrap-up of what happened.
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The Woolverton proposal returned to the Planning & Development Committee on Wednesday night, May 6, 2026, after Council deferred the item for further clarification. The meeting focused on the various issues raised through the deferral motion, including the Niagara Escarpment Commission’s (NEC) position and parking, including “cash-in-lieu.”
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If you were expecting extended debate tonight at Council over The Woolverton, the matter instead moved quickly. Just after the meeting opened, Mayor Jordan stepped down from the Mayor’s Chair to move a motion to defer consideration of The Woolverton.
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This is a photographic rendering from Christie Street prepared by consultants for The Woolverton development at Mountain & Elm. If a picture is worth a thousand words, this one rendering alone might be a novella.
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